Effective June 2025

Privacy Policy

Welcome to Pure Touch Esthetics (“we,” “us,” or “our”). We are committed to protecting your privacy and handling your personal information with care and transparency. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit www.puretouchesthetics.com, use our services, or interact with Pure Touch Esthetics in any other way.

  1. Who We Are Pure Touch Esthetics is a skincare practice located in Sacramento, California, specializing in facial treatments, brow shaping, eyelash extensions, skincare products and holistic merchandise.
  2. Information We Collect We collect various types of information to provide and improve our services, including:
  • Information You Provide Directly to Us:
    • Contact Information: Such as your name, email address, phone number, and mailing address when you book a service, make a purchase, sign up for campaigns, or contact us.
    • Appointment & Service Details: Information related to the services you request, your appointment history, and any preferences you communicate for your treatments.
    • Health & Skin Information: Relevant details about your skin type, concerns (e.g., breakouts, dryness), allergies, sensitivities, and any pertinent medical history that may affect your eligibility for or the safe performance of our esthetic services. This information is collected solely for the purpose of ensuring your safety and providing effective, personalized treatments.
    • Payment Information: While sensitive payment card data is processed by secure third-party payment processors, we may collect transaction details related to your purchases.
    • Communication Content: Any information you provide when you communicate with us via email, phone, social media, or through surveys.
    • Merchandise Purchase Details: Information related to your orders of skincare products, digital downloads, or other merchandise.
  • Information Collected Automatically (from website usage):
    • Usage Data: Details of your visits to our website, including traffic data, location data, logs, and other communication data, and the resources that you access and use on the website.
    • Device Data: Information about your computer or mobile device and internet connection, including your IP address, operating system, browser type, and unique device identifiers.
    • Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance your experience, analyze website traffic, and personalize content. You can manage your cookie preferences through your browser settings.
  • Information from Third Parties:
    • We may receive information from third-party service providers, such as the online booking system (PocketSuite, Inc.) and payment processors, solely for the purpose of providing and managing our services to you.
  1. How We Use Your Information We use the information we collect for various business purposes, including:
  • To Provide and Manage Our Services: To schedule and confirm your appointments, perform your requested skincare treatments and services, process your product purchases, and provide customer support.
  • To Communicate with You: To send appointment confirmations, reminders, follow-ups, and, with your consent, marketing communications (e.g., newsletters, promotions, special offers).
  • To Personalize Your Experience: To tailor our services and product recommendations to your individual skin needs and preferences.
  • For Business Operations & Improvement: To analyze website usage, conduct research, develop new services and products, and improve the overall client experience.
  • For Legal and Safety Purposes: To comply with legal obligations, protect our rights and property, prevent fraud, and ensure the safety of our clients and others.
  1. How We Share Your Information We do not sell your personal information. We may share your information with third parties only in the following circumstances:
  • Service Providers: We engage trusted third-party service providers to perform functions on our behalf, such as online booking systems (PocketSuite, Inc.), payment processors, email marketing platforms, and website analytics providers. These providers are contractually obligated to protect your information and use it only for the purposes for which we disclose it to them.
  • With Your Consent: We may share your information with your explicit consent, such as for testimonials, before-and-after content, or other marketing features you agree to participate in.
  • Legal Requirements: We may disclose your information if required to do so by law, in response to a court order, subpoena, or other legal process.
  • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction.
  1. Your California Privacy Rights (CCPA/CPRA) If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). These rights include:
  • The Right to Know: You have the right to request that we disclose what personal information we collect, use, disclose, and sell/share.
  • The Right to Delete: You have the right to request the deletion of your personal information that we have collected, subject to certain exceptions.
  • The Right to Correct: You have the right to request the correction of inaccurate personal information we maintain about you.
  • The Right to Opt-Out of Sale or Sharing: You have the right to opt-out of the “sale” or “sharing” of your personal information (as defined by CCPA/CPRA, including for cross-context behavioral advertising).
  • The Right to Limit Use and Disclosure of Sensitive Personal Information: You have the right to limit our use and disclosure of “sensitive personal information” (such as health-related data you provide) for certain purposes.
  • The Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

To exercise these rights, please contact us at:

We will verify your request by matching information you provide with information we have on file, or through other reasonable verification methods.

  1. Your Choices Regarding Marketing Communications You can opt-out of receiving marketing emails from us by following the unsubscribe instructions provided in the emails. Please note that even if you opt-out of marketing communications, we may still send you non-promotional messages, such as appointment confirmations or service-related communications.
  2. Data Security We implement reasonable security measures to protect your personal information from unauthorized access, use, or disclosure. However, no internet transmission or electronic storage is completely secure, so we cannot guarantee absolute security.
  3. Data Retention We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements.
  4. Children’s Privacy Our services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16 without verifiable parental consent, we will take steps to remove that information from our servers.
  5. Changes to This Privacy Policy We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page with a new “Effective Date.” We encourage you to review this Privacy Policy periodically.
  6. Contact Us If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at: